Ana Karolina Cavalcante Assunção
Voices of freedom? Openings, limits and adjustments of Free Radio in the prisons of Ceará
Supervisor: João Batista de Abreu
The prisons are institutions that claim to be closed, where individuals who have committed crimes live prisoners without the right to come and go and direct contact with people who are outside the institution. In this respect, a speaker system (radiadora) installed in Ceará prisons intended as a means of communication and a link between families and inmates. While using the mate features, typical of the radio, the radiadora is also a way to transmit messages and actions of the Department of Justice and Citizenship of Ceará (Sejus), responsible for Radio Livre and the administration of prisons. Divided into three chapters, this work exposes in the first stage, issues related to prisons, questioning the hiperencarceramento policy and contextualizing the situation of prisons in Brazil and, more specifically, in Ceará. The second part highlights the radio features and shows the Radio Livre in the prison context. In the third part, from auditions programs and interviews with family members of inmates and producers radiadora, analyzes the programming of radio, taking intto account the limits established by the Secretariat and the appropriations that internal and families make the initiative. The central objective of this research is to understand whether the radio is an institutional vehicle Sejus or a form of communication between family members and inmates.
Keywords : 1. Rádio Livre. 2. criminology. 3. radiadora. 4. prison system. 5. power
Ana Paula Gonçalves de Almeida
Senses of being carioca: identity and consumption relations in the magazine Canal Extra
Supervisor:Laura Martini Bedran
This thesis is geared towards the analysis of Canal Extra magazine, released on Sundays by newspaper Extra, that holds the largest circulation in the city of Rio de Janeiro. In view of
this, the magazine introduces itself as one of the most significant periodicals regarding the new middle class representation—its target audience—in daily carioca* journalism. In order
to fully understand its discourse and the way this audience is depicted, Canal Extra and its relation with Rio and the cariocas is herein put into a support media context. We also address
the magazine’s potential for creating meanings and a sense of belonging. After a two year research study, we debate the connection among consumption, identity, hegemony and the
dissemination of cultural habits and fashion trends portrayed in the pages of Canal Extra.
Keywords: Magazine journalism. Carioca. Social representation. Consumption. Identity.
Camille Costa Perissé Pereira
Communication that survives: the search for self-support for a self-managed media by residents of Cidade de Deus
Supervisor: Patrícia Gonçalves Saldanha
This present research has the pretension to analyze e value how media of Community Communication deal with the necessity and difficulty of material self-support and autonomy, pointing new strategies to be constructed with the organizers of such Media. We start with the premise of what these media analyzed are in a context of deep media’s property’s concentration in which, however, different forces dispute hegemony. This comprehension is necessary in order to the results of research not be simplified in microanalysis. In addition to bibliographic review, we use documental analysis and Participatory Research Methods. The study concentrates in media of Cidade de Deus’s neighborhood, specifically a community journal conducted, since 2010, by locals. A notícia por quem vive was constructed from na anterior experience of local media. The study tries to relate concepts such as Community Communication civil society and politics socialization, in a way to expose the everyday battles that’s into these fields of knowledge. Also it’s included reflections about the relevance of State in communities and its promotion of media. The experiences through that these medium has passed in its trajectory in which concerns resource collection – such as public notices, the crowdfounding campain and the use of publicity – will be reassessed and diagnosticated, in order to, in dialogue with social actors, possible solutions and goals be founded to the problem of financial autonomy and material survival.
Keywords:Community Communication; Media democratization; Community Publicity; Cidade de Deus; A Notícia Por Quem Vive
Elisabete de Jesus Estumano Freire
Serial fictional narratives and the representation of the “two Brasis”: the production of meanings in webseries inspired by the television series ‘As Brasileiras’ and ‘As Cariocas’
Supervisor: Renata Rezende Ribeiro
This dissertation is to study discusses the meaning making of some amateur webseries narratives inspired by television serial narratives, focusing on the way has been presented the concept of national identity. Starting from the narratological analysis of the miniseries As Brasileiras and As Cariocas, shown by Globo Television Network between 2010 – 12, this research aims to identify as the discourse of Brazilianness and regionalism in the television media and how it was worked by Internet the selected webseries. The discussions showed here are based on theoretical framework of Martin- Barbero(2009), who studied the relationship of the narration with the cultural identity and ways of mediating media society, as well as other authors such as Henry Jenkins(2012), Lima (2013), Ortiz (2006), Sodré (2006), Amâncio (2000), Gaudreaulte Jost (2009), Aeraphe (2013) and Rodrigues (2014).
Keywords: production of meanings, webseries, convergence, national identity, regionalism.
Ingrid Schumann Seabra Martins
The child as a buying influence for advertising: appeals, motivations and child subjectivity
Supervisor: Ana Paula Bragaglia
This study aimed to investigate how advertising can encourage children to become not only consumers, but also influential in decision-making by those who actually have the purchasing power. We sought to investigate the influence consumption that the child may hold within the family, about products created for adults and family. Finally, we sought to understand the extent to which advertising is involved in stimulating this specific posture consumption, as well as the possible consequences of this behavior in the children’s subjectivity. The child’s position in society has undergone changes over the years: before, it was common to be ignored by the small family, today his opinion is valued in family topics and in other issues as well. This behavior stimulate the rising of the child as a “protagonist”. This reaction can occur even in consumer issues and it is about that topic that this dissertation leaned. We read about child psychology, historical and social aspects of childhood, marketing and advertising language techniques aimed at this audience, political advertising of infant communication in Brazil andin other countries, and analyzed several studies about consumption and buying influence of children. With this material, we observed television commercials and made interviews with parents of children between 5 and 10 years. As main results, it was identified seventy-seven (77) product announcements of produtcts/services for adult or family use, that had attractive elements to children. In the interviews,it was possible to confirme the influence of advertising on children. As some possible impacts of this “marketing of influence” in the children’s subjectivity, it was noticed the very consumerist stance, as well as the so-called “shortening of the childhood”.
Keywords: Advertising to children. Media and quotidian. Child psychology. Ethics and advertising legislation. Childhood.
Mariana de Almeida Costa
Journalism, the Internet and the jugglery of a transitional editorial office: the reflexes of convergence in news production in O Globo
Supervisor: João Batista de Abreu
This study investigates the consequences of digital convergence and the development of new technologies in the news production process in the newspaper O Globo. It presents a broad overview of the changes in journalism and the news industry, in general, such as the restructuring of the job market, changes in the newspaper business and the new skills required of journalists in this context. Drawing a big picture,we seek to analyze the Brazilian cenario, with a specific focus on the O Globo and its local news coverage. The main strategies adopted by O Globo from the 1980s to the present day and the reflection of this transition were analyzed on the routine of the newsroom. For this, were used information provided by the newspaper itself and interviews with journalists who experienced these changes. We concludethat the new production conditions offer more limitations than potential for journalism because they are strongly based on a demand for more productivity. The supposition that indicated a distance from field report and the weakening of this gender of journalismwas also confirmed.
Keywords:digital convergence, multimedia journalism, news production, O Globo
Natália Kleinsorgen Bernardo Borges
Trafficker – or turns or tumbles: police language, criminalization of poverty and punitive discourse in O Itaboraí, O São Gonçalo and O Fluminense
Supervisor: Marco Schneider
Daily, specific types of socially undesirable acts are conveyed in the media as the main problems of this urban violence. The almost exclusive disclosure of anomies, especially by popular newspapers, produces a stereotype of the “criminal,” collaborating to stigmatize a portion of the historically marginalized population. In this work, through interviews with professionals from the editorial offices of O Itaboraí, São Gonçalo and O Fluminense – members of the press in the East of the state of Rio de Janeiro, the aim is to understand the role of the police reporter and criminal publishers, investigating the relationship between source And journalist. In addition, French Discourse Analysis (AD) tools are used to identify the meanings and map the voices that circulate through these publications.
Keywords: Media and Violence; Popular journalism; Criminalization of Poverty; Media Criminology.
Patrícia Pimenta Fernandes
Diaspora on the web: social networking and identity issues of Haitian migrants living in Brazil
Supervisor: Renata Rezende Ribeiro
The following research aims at investigating how Haitian migrants living in Brazil make use of social networks in the building of their identities. It perused profiles of users born
in Haiti who have moved to Brazil following the 2010’s earthquake, analyzing how they interact with migrants and other users on the web in order to observe to what extent the use of
social networks interferes with the integration to Brazilian culture.
Keywords: Social networking. Cultural identity. Migration. Haitians. Everyday life.
Penélope Thaís da Cunha Toledo
Counter-hegemony and social media: a case study of the “Carioca Spring”
Supervisor: Adilson Vaz Cabral Filho
The society is a permanent stage of dispute for the hegemony of ideas, as acondition for the conquest and the exercise of power. In it, the hegemonic forces argue to consolidate your domain, while the counter-hegemonic argue to conquer it, being here hegemony understood as a form of domination through consensus, not physical strength.The struggle for ideas is gaining momentum during the electoral processes, moment in which multiply the political discussions and in which the people are brought to consider the issues of society, since they have to choose their candidates and projects. For this reason, they are used various instruments and channels, physical and virtual, in the latter case if underlining its popularity and by characteristics such as horizontality and interactivity, social media.As the dispute by hegemony is constant, however, the movement of ideas in these interfaces collaborative transcends the electoral period and needs to be thoroughly studied and understood to enable interventions aware and inserted within a political planning and strategic higher.
This study investigates and analyzes the social media as a channel of movement of ideas counter-hegemonic. For both, the case study of the campaign “Primavera Carioca” in these interfaces, the name with which he has known the candidacy of Marcelo Freixo (PSOL) to the city of Rio de Janeiro in 2012. What is the aim of the case study is based on the specific event, understand the general context, by means of analogies and the expansion of situations observed.In general, the research aims at understanding how the social media act as channels for the permanent movement of ideas counter-hegemonic, covering their potential, limitations and impacts. It also has as objectives analyze the use of these interfaces as an instrument of election campaigns and political actions as a whole, and to examine its use in elections as a means for the promotion of public debate.
This is a descriptive analysis and inductive argument, which has as a typology of research a case study. From the observations of the study object is done the crossing, analytical and reflective of the information and data collected in bibliographic research, documentary and audio-visual media, as well as in interviews. Are interviewed the campaign coordinator in social media and the organizer of the movement “Nada deve parecer impossível de mudar”.
It is a multidisciplinary research, which merges several fields of knowledge and has its main approaches in general policy in elections, in the media, digital media, social media and the politicaluse of these interfaces.The main theoretical references are the thoughts and works of the following authors:
Antonio Gramsci, Vladmir Lenin, Karl Marx, Paulo Freire, Joseph Martin-Barbero, Armand Mattelart, Agnes Heller, Denis de Moraes, Albino Rubim,
Wilson Gomes, Raquel Recuero and Pierre Levy.They are also widely used in the research scholars who develop ideas or dialog with the theoretical frameworks, such as Carlos Nelson Coutinho and Hugues Portelli; that is opposed to his ideas, as Dominique Wolton and Paul Virilio; and others whose work contributes to the construction of the research.Recent bibliography, relatively scarce of subjects relating to digital media and social and without scientific evidence long-term is one of the difficulties in conducting the research, such as the speed with which the changes of digital technologies happen, always generating new facts.
Keywords: social media; policy; “Primavera Carioca”; cyber-politic; cibermilitância
Raphael Silva Pinto
Audiovisual dynamics in meetings with Justin Bieber
Supervisor: Denise Tavares da Silva
The research is to focus investigative everyday audiovisual dynamics built around a stage in the career of Canadian singer Justin Bieber, from the roundness of your photos and videos
on the Internet, especially on Instagram. As well as methodological procedure, said the documentary Never Say Never (2011), whose narrative is presented as Justin Bieber biography, investigating the identification and imbricamentos procedures between apparently distant worlds: the celebrity and the worship. The questioning is configured from the moment
that the singer’s fans seem a priori not overcome the transition occurred in the identity of the idol profile and pass the archive photo montages dated on Instagram. The photographs are
understood as shared narrative meetings and image frames that pronounce the media component to the traditional biographical genre, allowing thus an interstitial on possible
readings on the life paths of celebrities nowadays. In this perspective, looking up theories to understand the imaginary needs and experiences of the subject with the famous life. Support
the analyzes and reflections of this research work of Mikhail Bakhtin, Edgar Morin, Douglas Kellner, Muniz Sodre and Thiago Soares. Such a course has resulted in an attempt to elucidate
diagnoses that are additional to studies already understand how urgent it is today discussing the approaches of the entertainment culture.
Keywords: media coverage, celebrity, aesthetics, biography.
Sandra Alesia Pereira da Silva
Changing sexualities and genres – militancy and activism in the documentaries Generonautas: journeying by mutant identities and Of red tie and nail
Supervisor: Denise Tavares da Silva
This dissertation analyses two documentaries -“Gendernauts, a march towards changing identities” (Monika Treut, 1999) and “Wearing necktie and red nail” (Miriam Chnaiderman, 2014) -within the scope of discussing how identity of gender and sexuality are uttered in these works. This study is delimited on a conception of identity as a continuing change as well as the gender as a historical, cultural and political construction. Such view is supported particularly by both the feminist studies and the queertheory which stands up for the overcoming of the binary heterosexual/homosexual standardization. The work considers the different points of view of the documentaries, taking into consideration historical moments of their production. In Treut ́s movie we highlight the militant aspect of the work when dealing with everyday life of a community of transgenders who live in San Francisco (USA), having this city an important role in the cause that stands up for the abject bodies. However in Chnaiderman movie, we sought to understand how sexuality and gender present themselves in their multiplicity, showing attire as the main element of transgression. Therefore, we numbered some inquiries which go through this research: how these different activisms are built in the two productions, keeping the perspective of a militancy designed by the LGBT (Lesbian, gay, bisexual and transgender) organizations, having in view the construction and consolidation of social rights for this group over fifteen years, the gap between the two productions? Which articulation – be it to a greater or lesser degree – with everyday life, towards recognizing in this “space of experience and contact” a path for the consolidation of the purposes of the activism? What are the particular time marks of the movies that express the queer theory in dialogue? Eventually, what ethical issues raise such works when they ex pose individuals historically prejudiced? Seeking to answer to these and other close questions means for this research to lead to the need of breaking out the invisibility which still leaves marks on those who have opted for transsexualism and/or other forms of sexual and gender identity and, at the same time, recognize through the media, most particularly through the nonfiction audiovisual, a powerful and significant locus in the scenery of the contemporaneous communication.
Keywords: documentary, activism , gender, identity, everyday and queer.
Tatiana Cioni Couto
I convert, I immediately buy: sociability as a tool for network consumption
Supervisor: Arlete Eni Granero
The social media has enabled people to instantly publish, exchange and express opinions. Some companies build virtual businesses inside these medias or even simply use these medias to convey their business. The arise of the web and the internet has brought consequences such as: “real time” achievements, the emerge and occupation of “cyberspace”, the identity displacement, the representation of Self in the virtual world and the connection among people through computers and mobile gadgets in order to make business (social business). These interactions, mediated by computers, affect the behavior by which people express themselves and consume. It has been used as theoretical precepts the definition of society and social interaction (BAKTHIN, 2006); the Communication Mediated by Computers (CASTELLS, 1999); the conversations in the web (RECUERO,2012) and the consumption via social validation (ADOLPHO, 2013), all of these to show the internet place as the new way to promote and excel the consumption through sociability. It is noted that TripAdvisor, a travelling site, in gathering discussion forums, Facebook and open users’ evaluation systems about trip places and gastronomy, was able to act as a social media in the web. At the same time, the company could generate an electronic commerce linked to a social media perception.
Keywords: social interaction;Communication Mediated by Computer; prosumers;social web;web consumption.
Tatiana da Silva Lima
Where are the dead? Silences, discourses and the production of meaning on the Complexo do Alemão favelas pacification
Supervisor: Márcio de Souza Castilho
This dissertation focuses on issues about the triad public safety, media and violence in relation to the first phase of the pacification process of the Complexo do Alemão favelas, in
Rio de Janeiro, started in November 2010. The operation carried by Military Police of Rio de Janeiro State had the support of the Federal Government and the Army’s Pacification Forces. It became a symbol of the public safety program named Pacifying Police Unities (UPP) and marks, through media, the discursive construction of a metaphor of peace that promotes new meanings to the host city of international sports mega events such as the World Cup (2014) and the Olympic Games (2016). This research aims on the connections between what is said, silenced and what is understood as peace in practice by the operators of State. Using participant observation at the Complexo do Alemão favelas and discourse analysis of the journalistic coverage by O Globo newspaper, this dissertation foments a reflection about the representation of favelas and public safety in Rio de Janeiro.
Keywords: Pacification of favelas; Public security; Pacifying Police Unities (UPP); Complexo do Alemão; Production of sense
Tatiane Mendes Pinto
Cinema and education: between the aesthetic and the political nodes
Supervisor: Patrícia Gonçalves Saldanha
This paper is intended to analyze the dialogue between cinema and education from the Cinema for All project, audiovisual workshops in public schools of the State of Rio de Janeiro. Based on the relationship between Media and Everyday Life, reflect on the cinema as communication strategy in the school environment as a way to share sensitive experiences and stimulate collective inventions – essential to the formation of the. This analysis takes place at a time where the current subject and society suffer major changes, the school as a means of reproduction of social practices goes through an unprecedented crisis and there seems to be a political emptying in today’s society rather than a strengthening of growing media in everyday life.We seek to understand the extent to which sensory experience with cinema can generate social ties of students in relation to theirpeers and their communities. During the research was outlined a path whose central axes are supported in the field of research method, qualitative research with in-depth interviews, quantitative research with closed interviews and literature review to consider the role of audiovisual in everyday intervention and mediation with society through the film concepts (BENJAMIN, 2012; Bergala, 2008), social connection (SODRÉ, 2010), education (SODRÉ, 2012; SIBILIA, 2012), educational héxis(SODRÉ, 2010) and sensory experience (MAFFESOLI, 1998)
Keywords: Cinema. Education. Educational héxis. Sensible experience. Social connection
Wagner da Silveira Bezerra
The mediation of media consumption in the school universe: case study of “Projeto GENTE”
Co-Supervisor: Ricardo Artur Carvalho
The core problem of this work concerns the need to adapt the school community, due to the necessary reconfiguration of teaching and learning strategies from the use of new Information and Communication Technologies (ICTs) as teaching tools in educational environments. The main objective is to analyze the adaptability process of learners and educators to this process through the case study of Project New Technologies Experimental Gymnasi um (GENTE in portuguese), developed at André Urani Municipal School at Rocinha, Rio de Janeiro.
The secondary objective is to understand how the mediation of media consumption occurs\happens on the environment in which the use of ICTs has gained centrality. From a theoretical point of view, we intend to discuss aspects of the interconnections between the fields of Communication and Education, from a reference that has as its foundation the production of authors affiliated with the well-known School of LatinAmerican Cultural Studies, in dialogic position to theories of media education courses, highlighting Educational Communication and Media-education, as well as some assumptions of the so-called Education for the twenty-first century. For data collection a primarily qualitative approach was chosen, using exploratory research, participative\interactiveobservation and in-depth interviews. Data analysis was based on the use of the Collective sSbject Discourse theory (DSC) and the software developed for the application of this technique. Among the main results that we sought to achieve, we can\should\must emphasize, adding scientific knowledge that can somehow work with public policies of education and subsequent actions of the use of ICTs in school public environments through the account of a real case of adaptive collective commitment to make the use of new technologies an ally in the mission of educating and preparing students for civic life, without losing sight of the new challenges ineducation, such as thepromotion of autonomy and child and youth participation.
Keywords: Educational technology. ICT in education. Media education. Educational communication. New technologies.