Amélia Aben-Athar Olinto Ramos
The role of voting intentions in the construction of the news about the 2014 presidential elections in Brazil
Supervisor: Profª Drª Andrea Medrado
This work seeks to analyse the different framings (ENTMAN, 1993) of election polls in print news published by O Globo during the presidential elections in Brazil in 2014 (between the months of August and October). The study draws from a content analysis and its sample includes news which either disseminate or simply mention the results of election polls. I have chosen to focus on the newspaper O Globo because this represents one of the largest and most powerful private media corporations in the country. The aim of this work is to understand the ways in which this particular newspaper and its journalists make use of election polls to construct a political narrative, questioning to what extent such uses might be consistent with the role of journalism in a democratic society. Indeed, here, I delve into some of these debates by examining what makes opinion polls newsworthy (TRAQUINA, 2013) in this context and by offering insights on the current nature of journalistic work and on how the latter can shape journalists’ uses of numbers in the process of news construction. In order to analyse this, I have also conducted in-depth interviews with political journalists who work for O Globo and other news outlets, as the president of Electoral Court, during the presidential campaign of 2014, the minister José Antonio Dias Toffoli.
Keywords: Election polls. Political journalism. Framing. Public opinion.
Ana Carolina Costa Paradas
The beach of Ipanema as a media space of consumption and affections
Supervisor: Profª Drª Laura Martini Bedran
Ipanema beach, for all its innovative cultural history, disseminated customs and behaviors that were adhered to the Carioca cultural identity. Its sands also served as inspiration for the appearance of fashions, which influenced citizens and supporters of the place. It is believed that daily and seasonal goers, as well as the “sand businessman”, better known as street vendors, relate to and develop in part with and from the atmosphere of Ipanema. Thus, this dissertation investigates Ipanema beach as a media space of consumption and affection, where the exchanges and productions of sociabilities present in everyday life are evidenced, as well as the expansion of the consumption of goods that go beyond their materiality. For this, this dissertation will be divided in two stages, the first is composed by the description and analysis of historical contexts and theoretical concepts related to the theme. In the second stage, a field research of ethnographic character will be evidenced, since it will try to understand the environment and the daily behavior of Ipanema, initially through a systematic observation in the sands and on the boardwalk of the beach, and later, from structured interviews with regulars and hawkers from Ipanema.
Keywords: Rio de Janeiro; Ipanema beach; Consumption; Identity.
André Luis do Nascimento Ferreira
The childhood in the digital tube: happiness through consumption?
Spervisor: Profª Drª Ana Paula Bragaglia
This work discusses the association of the idea of happiness with the promotion of consumption by the kid youtubers – children who produce audiovisual content directed to other children through the YouTube video platform. Using discourse analysis and content analysis as methodological tools, it is sought to understand if and how this association occurs. In the course of the research, it is also sought to understand which elements characterize the presence of a consumer promotion approach, which elements configure the presence of happiness as an argument and which elements establish links between these two fields. This discussion is carried out with the support of a bibliographic review that includes studies on child development, characterization of childhood in society, consumer society, happiness and consumption, children’s advertising, children’s marketing, media and childhood, childhood and the Internet, and also on the part represented by YouTube in the contemporary media context. The sample was composed only of videos that had some type of implicit or ostensive induction to consumption. A total of nine videos were analyzed, all of which are among the most watched within the three most popular channels of Brazilian kid youtubers. At the end of the research, it was verified the presence of discursive elements that associate happiness with consumption in all analyzed videos, with presence of noise in only one of these videos.
Keywords: Childhood. Consumer society. Media and Everyday Life. Digital Media. Ethics in
Andrew Aurélio Pinto de Almeida Costa
The hegemonic discourse of the fight against crack on the Internet and the policy of compulsory hospitalization in Brazil
Supervisor: Profª Drª Carla Baiense
In the context of the federal government’s policy “Crack, É Possível Vencer”, the present dissertation performs the discourse analysis of 60 news articles that simultaneously have the keywords “crack” and “compulsory hospitalization”. There are 20 stories from each of the 3 online news portals with the highest absolute number of accesses in Brazil: G1, R7 and UOL. From an analysis of the discursive senses present in the article, reflections on the role of hegemonic media in the legitimization of manicomial policies of social control as the compulsory hospitalizations of users of crack in therapeutic communities are developed. From concepts like hegemony, bare life and biopolitical control, scientific research attempts to understand the ideology behind the texts that produce domination.
Keywords: Crack; Media; Daily; Compulsory hospitalization; Social Control.
Antonio Carlos Ferreira Vianna
The monster of the cities: the media construction of the trafficker and legalization of marijuana in Brazil
Supervisor: Profª Drª Carla Baiense
This research analyzes the speech changes from the construction of the social profile of marijuana users in O Globo newspaper reports, between 2006 and 2015, since a sample of 72 subjects that were collected by a random method. It identifies the relationship between the changes in the narratives and the legal approaches, that tend to defend the decriminalization of marijuana use in Brazil, based on the rhetoric of risk (VAZ, 1999), which considers the actions acceptable, that do not affect the persuit individual happiness of other citizens. It uses an interactionist view to map how the construction of the marijuana user becomes acceptable to society as well as it takes off from the monstrous figure known as a “trafficker”, which the media insists to reiterate in daily news. It concludes that prejudiced views on marijuana users in journalistic reports happen only for economically disadvantaged classes and that, with the advent of the plant legalization, the social distinction will increase, already so latent in the contemporary cosmopolitan cities of Latin American.
Keywords: Trafficker; Prejudgement; Stigma; Risk; Marijuana.
Eduardo Aguiar de Assis
New daily life in the public sphere: interactions in the online services of the municipalities of Rio de Janeiro as a form of cyberdemocracy
Supervisor: Prof. Dr. Emmanoel Ferreira
The present work classifies 10 online services, when available in the official websites of the 92 prefectures which compose the State of Rio de Janeiro, in four types of interactions – face to face, almost mediated, reactive mediated and mutual mediated -, designed by the researcher based on the theoretical proposals of John B. Thompson (2011) and Alex Primo (2000). The municipal level was chosen because it lacks researches. The study allows to quantitatively observe the development of a new daily routine of individual’s interactions with the public sphere made possible by the cyberdemocracy, once it presents the entanglement of boundaries between the real and the virtual world created by the modern relation of the individual with the cyberspace, the benefits to the citizens through the provision of online services, and the interactive trends in digital media for e-government. The adopted methodology was the content analysis of the services section of the listed websites. The data collection for the classification of the interactions was carried out between June and August 2016 and the accessibility assessment of the websites, in the second fortnight of October of the same year. The approach sought to identify presential services that could migrate to the online environment and created a media panorama of the possible interactions offered on the Internet to users of public services contemplated in the geographic analyzed area.
Keywords: cyberdemocracy; interaction; daily routine; public services; e-government.
Eleonora Leite Costa Lavinas
The gastronomy in the daily life of Brazilian television: a panorama of the representation of food on the screen
Supervisor: Profª Drª Renata Rezende
The purpose of this research is to understand how, currently, the culinary / gastronomy theme, directly related to daily life, is appropriate and framed by the Brazilian television media. In the last decades, food, in addition to becoming a subject of interest, came to occupy relevant space in the various media: print, electronic and digital media. This research, therefore, arises from the observation regarding the extension of the semantic repertoire of the culinary / gastronomy theme in the media environment, more specifically, in the Brazilian television media. Through analysis, it is verified the framing of the theme in different formats, in a kind of segmentation that allowed the development of typologies, as will be demonstrated. In this context, the hypothesis is maintained that the propagated messages sometimes extrapolate the food itself, functioning as a kind of pedagogical tool of consumption not only of foods and goods related to the culinary universe, but, above all, associated values to food practices, corroborating in the construction of lifestyles. In addition to the literature, a combination of different methods was implemented: mapping, direct observation and content analysis. In this process, all television productions were observed whose theme was cooking and gastronomy in the open and closed TVs. After framing in typologies, the study had as a cut-off for the in-depth analysis of the content five productions: Bela Cozinha, shown on the GNT channel; Chef Itinerante of TLC – Travel & Living; MasterChef Brazil featured on Discovery Home & Health and Band; Dia Dia with Daniel Bork of the Band channel and, finally, Cozinha Prática com Rita Lobo exhibited in the GNT.
Keywords: media; daily; gastronomy; cooking; consumption.
Elijerton Rogério Chaves Vera
After all, who laughs at who? The comic representation of the characters Valéria Vasques and Janet under the ideological and commercial biases of television
Supervisor: Profª Drª Patrícia Saldanha
This work presents a study on the representations of the poor class from the marketing contexts and ideologies of the TV. Soon, is structured in the movement of the projection of audience and consumption, given by affective bonds is made possible by the laughter, and the maintenance and creation of social stereotypes, regulated by the exclusion of standards of beauty, fashion and behavior, agreed by the economic elite. That is, are analyzed the role of the characters Valéria Vasques and Janete, interpreted by Rodrigo Sant’Anna and Thalita Carauta in humorous program Zorra Total of Rede Globo, in the year of 201. The method used to unite the literature review to content analysis. The first is as a basis for understanding the concepts of Laughter, Stereotype,
Sensitive Strategies of Communication, Legitimate, Fashion, Social Class, Ideology and Consumption. The second is divided in investigations of phrases/staves repeated and clippings from the time of the pictures of the frames of the program. So, are investigated the relationship between media and everyday life based on the strategies adopted by the production of humor, on the characterizations of the characters, and their ways of affecting the society. In this line, what conducts research are the speeches (words and pictures) for the construction of popular types coupled to spaces and social aspects common to the viewer, On the stereotypes of behavior directed toward transsexual Valéria Vasques and explanation of the figure “Grotesque” of Janete, to try to understand what is the proposal for a communication of this Humorous program.
Keywords: Everyday Life; Laughter; Strategies susceptible; Stereotype; Grotesque; Fashion; Ideology
Izabela Costa Zampier
The women of “Claudia” in the 1960’s and 2010’s: ruptures and stays
Supervisor: Profª Drª Laura Martini Bedran
This work investigates the ruptures and stays between two decades of the woman represented by Claudia magazine. Since its inception, the publication has pointed out as a major highlight in the Brazilian women’s press. Nowadays, it occupies the privileged space of the country’s largest women’s magazine, 55 years ago in the market with a proposal similar to the original. The investigation, then, was part of the publications of the 1960s, when it emerged, in order to identify how the updates to the new era occurred and what would be the editorial formula that kept it in the market until today – represented in the research by the publications Of the first half of the decade of 2010. Based on analyzes of the main contents conveyed in these two decades, changes and continuations in consumer profiles and feminine identity are discussed, according to the dissemination of cultural habits and idioms by the magazine.
Keywords: Representation, Brazilian woman, identity, Claudia magazine
João Luiz de Bittencourt Vital
The Machiavellian eletronic prince: media and the 2013 street protests on Youtube
Supervisor: Profª Drª Patrícia Saldanha
The street protests, wich took place in June of 2013, were expressive sociopolitical events that affected the brazilian society´s daily life as a whole. The relevance of this type of event usually causes people to demand elucidation through the mass media, especially in television journalism. In this regard, the performance of the commentator Arnaldo Jabor and the presenter José Luís Datena during the beginning of these protests in 2013, as well as a process of reaction and correction initiated by the public, are intended to be utilized as objects of investigation. From this way, it is expected to understand the pragmatism of a mediatic mechanism of production and reverberation for social meanings related with the repercussion of an audience on the Internet, where people who use the YouTube platform become active participants in the communicative process from some Specific journalistic content. The development of this work is based on several authors, such as Gramsci (1979), Habermas (1984), Bardin (2009) etc al, to support a reflection proposal wich lead´s itself to the audience´s influence in the angulation of the journalistic information produced by the great Media, wich, in this case, can form and conform the production of the code in the messages to factors such as content appropriation by the current society. Thus, the research aims to understand better, how some misunderstandings in communication may, eventually, influence some representations of events by television journalism, following a trend toward adapting with some prevailing meanings in the society, at a cetain moment. The purposal of this study is to build a theoretical line that understands a bias about the exercise of a Hegemony in the current society, as a process that takes place in / by the Media and that resets itself of a continuous way between the social actors and the media. Reggarding this matter, some ideas pertinent to the study were also included, such as the culture of convergence, Cultural Materialism and a Content Analysis methodology to build a empirical argument about new possibilities of Public Spheres in the Digital space, in which there´s data that can be interpreted and indicates some type of materialization for some coincident social meanings about the news produced by Television broadcasters like the Globo and Bandeirantes with the emergence of the protests linked to the expression of a spectator audience that, usually, interact about the great Media and Daily Life on the Internet.
Keywords: Street Protests 2013; Media; Hegemony; Public Sphere; Convergence;
Maitê Nora Blancquaert Mendes Dias
Penalty population on the agenda: fear and punishment in the press
Supervisor: Profª Drª Carla Baiense
This dissertation presents media discourse analysis in relation to juvenile delinquency and the age of criminal responsibility. The analysis was based on O Globo and Extra newspapers during three months of 2015. The research is structured on two theoretical threads: fear and punishment. We studied the concepts of dangerous social classes and moral panic and briefly compiled the child and youth legislation history in Brazil. Furthermore, we also investigated the relationship between the media and the penal system following the agenda-setting hypothesis.
Keywords: juvenile delinquency; fear; punishment; press; agenda-setting.
Mariana Pitasse Fragoso
The voice of communication: a formal means of legitimizing urban occupations
Supervisor: Prof. Dr. Adilson Vaz de Cabral
This study reflects on the urban occupation movements communication and on the legitimation process moved by those movements within the occupied space. Our study objects are the Contestado Occupation, organized by Brigadas Populares, in São José, metropolitan region from Florianópolis, and also April 06, 2010 Occupation, structured by Movimento dos Trabalhadores Sem Teto (MTST), in Niterói, Rio de Janeiro, Brazil. Several communication’s products are developed by the political organizations in these spaces, in order to present their goals, ask for help in emergency moments, or to remind the trejectory of the families that make the movement. From a mapping of the communication produced by Brigadas Populares and MTST within the occupied spaces, this research discusses the communication strategies and effects, using a theoretical referential and interviews with members of the occupations and the political organizations.The analysis reveals that communication legitimizes through discourse occupational movements and political organizations.The statements and the way that communication is structured reiterate that this process of legitimation happens through the framing of memory and the dissemination of content produced to a community of common interests, which is established beyond the territory. In this way, the study shows that more important than searching for definitions to frame the communication produced in urban occupations as alternative, popular or community, is to expose its contribution to the legitimation of those movements and to present different ways to organizing communication in peripheral spaces.
Keywords: Urban Occupations; Communication; Legitimation; Contestado Occupation; April 6, 2010 Occupation
Milena de Azevedo Pacheco Venancio
Dialogues of difference: alterity and prejudice from the fictional narrative of infantojuvenil
Supervisor: Prof. Dr. Alexandre Farbiarz
The research “Dialogues of difference: otherness and prejudice from fictional farrative for children and teenagers” aims to understandhow the educational potential on the question of prejudice is configured in the relations of otherness in fictional narratives of children and teenagers, being Harry Potter film series an object of study. It starts from aspects of prejudice, having the relations of otherness as a focal point. It aims to discuss if a fictional narrative can enunciate possibilities of discussion about the prejudice, from the perspective of educational hexis by Sodré (2013). Finally, a theoretical approach supports a study that analyzes specific speeches throughout the eight Harry Potter films based on the concepts of interactional sociolinguistics. Therefore, it aims to show how the research can proves the hypothesis that Harry Potter can be an example that shows how the constituent elements of the fiction narrative for children and teenagers can be seen from an educational perspective that provides a reflection on the theme of the prejudice close to the audience.
Keywords: Comunication; Education; media; otherness; prejudice; fictional narrative for children and teenagers.
Priscilla Teixeira Lamy Diniz
Youth Protagonism: a study from “Mi País, Nuestro Mundo”
Supervisor: Profª Drª Denise Tavares
This work aims to problematize the youth protagonism in an audiovisual production focused on local environmental problems. The object studied comprises the videos of the serie Mi país, Nuestro Mundo, from TAL.TV, produced in 2012, in Latin America, consisting of 36 short films, each approximately 13 minutes long. The research analyzes the participation of young people in the production and realization of these documentaries conceived from discussions and projects related to the environment in nine Latin American countries: Argentina, Bolivia, Brazil, Colombia, Ecuador, Mexico, Paraguay, Uruguay and Venezuela. We will discuss how the production of these documentaries shows these youngsters investigating problems, performing actions and seeking solutions to the situations found in their regions, in an approach crossed by the daily demands.
Keywords: Juvenile protagonism; audio-visual; environment; Media-education; daily
Rafael Giurumaglia Zincone Braga
Parabolicamará: Tropicália and the politicization of daily life on TV
Supervisor: Prof. Dr. Marco Schneider
This master thesis focuses on the tropicalist media-cultural movement that took place in Brazil between 1967 and 1968 and starred Caetano Veloso, Gilberto Gil, Gal Costa, Tom Zé and the São
Paulo rock band “Os Mutantes”. The main objective of this work is to contribute with the debate about the political role of Tropicália, from the perspective of the Social Communication. Our purpose is to discuss the political position of tropicalists, considering their integration into the structures of Brazilian cultural industry, especially television, and the social political context of the authoritarian regime of the time. Specifically, we seek to understand the political meaning of the tropicalist narrative, considering the Brazilian daily life theme of the late 1960s. Would we really be talking about a counter hegemony or another way of neutralizing political conflicts and social contradictions? In order to reach the proposed object, the main methodological reference of this research is the Political Economy of Communication and Culture. Tropicália as a cultural-mediatic expression will be an object of study articulated with the political and economic elements of its historical context.
Keywords: Tropicalia; counter hegemony; cultural industry; television; everyday life
Renata Brás de Souza
Democratization of the Media and its contradictions: tension of political, economic and social interests
Supervisor: Prof. Dr. Marco Schneider
This master thesis presents a critical survey of attempts to democratize the communications sector since the First National Conference of Communication (CONFECOM), an initiative of the Federal Government with the participation of social movements and media sector entrepreneurs. Here, we investigate how the traditional media behave on the issue of media democratization and how the sudden change of government has led to setbacks to a debate that is already complex but of great importance for Brazilian society. This work is structured from theoretical biases to understand the preponderant role of the press and media for communication in a mass society, the subordination of the media to capital and its possible consequences. Historical elements are also used such as the definitions of “freedom of speech” and “free press” as well as the survey on media’s legislation. This study also intends initially to explore a dialogue between communication and information science, specifically in the bias of critical information competence. Through a bibliographic research allied to documentary research, this research considers the socio-political moment of the country by understanding the dialectical relationship between the issue of democratization of the media and politics, economic interests
and the behavior of the population in relation to themselves.
Key-words: democratization of communications; freedom of speech; free press; politics; critical competence in information.
Roberto José Marinho Falcão
World Cup 2014: the set of meanings between regional and global in journalistic discourse
Supervisor: Prof. Dr. João Batista de Abreu
This paper aims to investigate the sports supplements of the Brazilian newspapers A Tarde from Bahia e A Crítica from Amazonas during the Fifa World Cup Brazil 2014 trying to discover the parameters of the major sports events coverage by the regional media based on published texts and photos. The characteristics of the regional media, mainly the Brazilian regional press were analyzed as well the working organization adopted by the two newspapers in order to cover the Fifa World Cup. This work also exams the concepts of agenda setting and spiral of silence applied to the major sports events and the process of editing according the news values. Analyzing the articles of A Tarde and A Crítica we can establish how the identity (of the city, of the state and of the country) is important to the understanding of the foreigner. The articles of A Tarde concerning the social interaction between the German football delegation and the local people of Santa Cruz Cabrália, city of the state of Bahia where the 2014 world champion team was based during the Fifa World Cup Brazil 2014 were studied. The German strategy to incorporate the local identity and build social connections with the inhabitants influenced the coverage of A Tarde and created a good atmosphere in favor of the German team. Music and dance, two of the most important features of the Brazilian identity can be found in some of articles of A Tarde. The newspaper also relates to the Germans some Brazilian characteristics as kindness, cordialness and friendly relationship. This work also exams the articles of A Crítica concerning the visit to Manaus by the foreigner supporters and their social interaction with the local people showing the differences between their identities. The articles concerning the Fifa World Cup legacy played an special role after Manaus hosted its last match almost three weeks before the final game.
Keywords: Sports journalism. Regional media. Identity. Fifa Word Cup. Major sports events.