Ana Luiza da Silva Bezerra

Southern Kingdoms: identity, representation and consumption based on “Elena of Avalor”

Supervisor: Ana Paula Bragaglia

This dissertation has as its main goal to investigate how the cultural industry, on which The Walt Disney Company’s productions belong, generate impacts on the representation of gendered identities of Latin American women on children’s animations. To do so, we focused our analysis on the animation “Elena of Avalor” (Gerber, 2016), children focused series that has the first Latin-American princess of the company as its main protagonist. Beyond that goal, we have as specifics objectives the comprehension of market and social practices of the global market of children animations, the exploration of the creative process necessary to develop an animated narrative and the investigation of the possible impacts of female protagonists in contents aimed for children. As theoretical apparatus, we used, mainly, Eco (1994)’s reflections about the acts of creating and enjoying a fictional work; Hall (2016)’s ponderations regarding the historical and theoretical changes regarding contemporary identities; Butler (2018)’s and Lauretis (1994)’ideas about gendered identities; Heller (2018 [1970])’s and Kosik (2002 [1963])’s questions about the place of daily life on the identification processes. Furthermore, it was made a discussion regarding media’s influence on identity as it was exposed on the works of Kellner (2001) and others. At last, we argued about the relationships between colonial violence and media on the construction of the Latin American identify using the works of Ribeiro (2017), Monzo (2015) and Carneiro (2011). We utilized the “content analysis” methodology to investigate our corpus of five episodes of the series’ first season. The collected data agrees with our initial hypothesis that states that usually happens a homogenization process of non-European cultures under Disney’s adaptations.

Keywords: Representation; Media and Daily Life; Animation; Gender Studies; Cultural Industry


Hellen Rodrigues Arantes

Fashion Revolution Brasil: conscious consumption in the daily life of Instagram in the light of social advertising

Supervisor: Patrícia Gonçalves Saldanha

Contemporary society has been suffering from the countless socioenvironmental consequences of unrestrained consumption patterns that are part of the population’s daily life. Between deforestation, environmental pollution and slave labor in the most profitable industries on the planet, a warning signal was lit regarding current consumption practices. In this context, conscious consumption emerges and, through a complex network of social actors, formed by Companies, Media, NGOs, Government, Social Movements and Civil Society, has been presenting itself as an alternative to the harmful consumption styles of the last decades. This “network” tends to influence and have different interests with regard to nature and social rights. From this perspective, the work aims to understand the positioning and strategic actions of movements formed by conscious consumers on Instagram in the light of the concepts of Social Advertising in order to verify whether such movements have the power to subvert the logic of hegemonic power. As the concept of conscious consumption is broad and can be present in different areas of life, it was decided to analyze a case related to the fashion segment, as the industry is one of those that most consumes water, generates waste and has a complex production chain, extensive and often inconsequential with respect to human dignity. For the purpose of further reflection on the fashion scene, the corpus of the research will be the Fashion Revolution Week of the Fashion Revolution Brasil Movement, which values fair, revolutionary and transformative fashion. In this sense, the dissertation methodology will consist of bibliographic research and French discourse analysis from the perspective of ORLANDI (2003) studies applied to the three most liked and commented posts on Instagram of the respective editions of the fashion week in the years 2018 and 2019. The main concepts and authors used to support the work were: consumption and contemporary consumer society (BAUMAN, 1999; 2001; 2008), conscious consumption and sustainability (PORTILHO, 2005) and (TAVARES and IRVING, 2009), mediatization (SODRÉ, 2002; 2014), everyday (HELLER, 1985), Social Advertising (SALDANHA, 2018), fashion (LIPOVETSKY, 2009) and discourse analysis (ORLANDI, 2003).

Keywords: Conscious Consumer; Media and Daily Life; Fashion – Instagram Fashion Revolution; Consumer Media Society; Cause Social Advertising.


Juliana Dias Ferreira

Alert networks and the potentialization of fear in the mediatized everyday life: the “Copacabana Alerta” case

Supervisor: Renata de Rezende Ribeiro

The aim of this paper is to discuss the interactions and content in posts in Facebook groups created to share alerts about local episodes of public violence. As an object of analysis, we took the page “COPACABANA ALERTA”, in a content clipping of posts on the subject in 2018, which allowed us to reflect on the new configuration of society – increasingly affected by the media and virtual relationships. Through the perspectives of Maffesoli (2014) and Certeau (1998 [1980]) about everyday life, in addition to the concepts of mediatization and social networks, and also the development of themes such as fear, aggressiveness and “cathartic performances” (REZENDE , 2014) in the virtual environment, it was possible to investigate the hypothesis that, instead of contributing to the feeling of security, the virtual community under study could increase the feeling of fear in its participants. The availability of a questionnaire to be answered by members of alert groups, interviews with representatives of public agencies on the monitoring of these spaces, as well as the development of a bibliographic route of the concept of surveillance were the tools used to achieve a broader understanding of the relations and exchanges developed in the territory in question.

Keywords: Media and Everyday life; Social Networks; Fear; Alert; Urban violence.


Letycia Gomes Nascimento

Indigenous ethnocommunication as a practice of decolonialist and ancestral freedom in the communicative formation of Yandê Webrádio 

Supervisor: Pablo Nabarrete Bastos

With the desire to understand the communication formation of Yandê Webrádio within the indigenous ethnocommunication and their interfaces in the communitarian and citizenship communication that we develop, embraced in the daily influences, in this master’s research. Our reflections are based mainly on the meaning of the term Yandê itself, which in Tupi Guarani means “We, ours”. At the sametime based on the theoretical construction of decoloniality in Mignolo (2017), Quijano (2005), Maldonado-Torres (2016) and Fanon (1961); in addition to the fundamental principles of indigenous ancestry with Kopenawa (2015), Krenak (2019) and Mundurucu (2018). We followed our reflections on communication based from the proposals of Peruzzo (2006 and 2015), Paiva (2003, 2007 and 2008) and Prata (2008), regarding to community communication and with Martin-Barbero regarding the construction of models of sociability and communicative ritual of the original communities. For the fact that we believing that the construction of indigenous communication is formed primarily by its historical subjectivity, as proposed by Morin (2003) as a theoretical guide on the formation of the indigenous community; and the historical review by Deparis (2007), as a starting point to understand the crossings that have passed through them in the last 500 years. In carrying out this research by supporting bibliographic analyzes of these and other authors, we also conducted six in-depth interviews, with ethnographic inspiration, with coordinators and collaborators of Yandê Webrádio in Brazil and Mexico seeking to understand their desires in creating the vehicle and their routines for the production of content.

Keywords: indigenous ethnocommunication, ancestry, community communication, ethnicity, every day life


Luiza Gould de Souza

The ‘art of getting your shoes dirty’ with the social agenda: in-depth reporting and the everyday life of (extra) ‘ordinary’ individuals

Supervisor: Carla Baiense Felix

This study analyzes in-depth reporting about anonymous, oppressed people, but not passive recipients, whom Michel de Certeau (2014 [1980]) calls “ordinary”; about “killable” and unsacrificable lives (AGAMBEN, 2010 [1995]); about the social “invisible” (BRUM, 2006), thus classified by a collective and conscious blindness. We verify whether the discourses constituted allow us to know, in their otherness, women and men on the sidelines. Newsworthiness that reflect this exclusion in the media are problematized, as well as productive routines of journalism. The corpus consists of works that won the Prêmio Vladimir Herzog de Anistia e Direitos Humanos and we used French Discourse Analysis to investigate them. The survey revisits the in-depth reporting through schools that have affirmed the place of the genre, such as New Journalism, but it also provides a counterpoint to dismantle it. It is concluded that the reporting has an undeniable potential to share stories of marginalized lives with the respect that such stories deserve, helping to illuminate the abyss of our society. But, if it is not in the service of the Other, if the adventure is what pleases the reporter or the work tends to the spectacularization of the characters, then the genre will have failed with the search for a complete and integral journalism (MORAES, 2019).

Keywords: In-depth reporting; everyday life; socially marginalized; journalism.


Márcia Diniz de Souza

A study on female representations in the heroine Jessica Jones in her eponymous series

Supervisor: Dagmar de Mello e Silva

Jessica Jones is a Marvel Comics comic book heroine who debuted in 2015 a homonymous series on streaming provider Netflix. This work aimed to understand if this character presents new identification possibilities for its female spectators. For this, two analyzes were employed: the first was a content analysis of the first two episodes of the series in order to list some characteristics of the character Jessica Jones; the second, a netnographic analysis of its official Facebook page, was employed in order to understand the relation of the female spectators of the series with its protagonist. Concepts such as “identity” and “representation” were approached based on works by Stuart Hall and by Legros et al (2014), respectively, among other authors; likewise, female representations and femininities were discussed from Cíntia Schwantes (2006) and Maria Rita Kehl (2008), mainly; and works by authors such as Michel Maffesoli, Michel de Certeau, Roger Silverstone, among others, were used to approach the relation between daily life and the media, the starting point for this study. It was verified, from the analyzes here implemented, that the female spectators of Jessica Jones series identify themselves with its protagonist in aspects of a femininity considered transgressive.

Keywords: TV series; female representations; femininities; Jessica Jones; Media and Everyday life.


Paulo Roberto Figueiredo Aguiar Junior

Porta dos fundos  as a communication phenomenon: an actor-network theory approach

Supervisor: Flávia Clemente de Souza

This work aims to identify, from the perspective of the Actor-Network Theory, the factors that led to the phenomenon of the cyberspace humor collective, Porta dos Fundos, on its YouTube channel, identifying in its sociotechnical network the actants (human and non-human), the mediators, the connections, the intermediaries and all the translation existing in the plot, tracing the cartography of the controversies from the opening of its black box. The concepts philosophy of language by Mikhail Bakhtin and his Circle were used as theoretical support for the investigations carried out. The research was delimited in the space-time frame of the first year of the group existence, in an immersion of daily life studies and their praxis.

Keywords: : Porta dos Fundos, Media and Daily Life, Actor-Network Theory, Philosophy of Language, Mikhail Bakhtin


Victor Rocha Nascimento

A resumption of Sensitive Journalism: The presentation of plural readings of reality by a journalism of affections

Supervisor: Larissa de Morais Ribeiro Mendes

The world is undergoing through great transformations. Internally, the media suffers the impacts of an age ruled by urgency and incessant technological renewal. Many times this flow implies an accelerated and banal consumption of information and disinformation, putting at risk fundamental journalism values. In face of this scenario, our study intends to verify the subjectivity (strengthened in the contemporary world) as a tool used in the process of facts denaturalization from the sensitive production of informative texts. We also seek to analyze the development of a journalism that can open space to its aesthetic dimension as a possible attractive and reader´s world perspectives amplifier, as an indication of the approximation of the journalistic practice itself to the art. From this point on, our proposal is to conceptualize and analyze what could be a “Sensitive Journalism”, informative text that makes use of combined subjectivities during the different steps of the journalistic process (that must not be deprived of rationality and methodological objectivity) as a communication tool and pluralization of the concepts of reality, particularly in regard to social representations and the identification of the “me” and the “other” inside the society. Our research indicates that this sensitive practice of the journalism goes beyond the authorial texts styles, running through the selection of an agenda, the verification, the production, until it gets to affect the imagination and sensitivity of the reader, yet causing an empathy stimulus. We took as an reference analysis what was practiced by contemporary publications throughout a cut out that encompasses, among others, texts from Fabiana Moraes, Eliane Brum and from the magazines Realidade and Piauí.

Keywords: Sensitive Journalism; Media and Everyday Life; Narrative; Affections.