Institutional Communication and its interfaces
The research group on Institutional Communication and its interfaces turns to the analysis of the forms of appropriation of digital platforms by the communication coming from the institutions, whether it comes from Marketing, from direct communication with stakeholders or from the interfaces used by Public Relations.
- Leader: Flávia Clemente de Souza
- Communication and Institutional Memory
- Languages, representations and production of meanings
- Analysis methodologies for research in the field of institutional communication