The Graduate and Media and Everyday Life Program was approved by Capes in 2012, with grade 3 and started its first Master’s class in 2013. In the first four-year evaluation, which ran from 2013 to 2016, it rose to grade 4 and, then, the Doctoral Course was approved, with the first class starting in March 2019. The PPG has in its history, the link with the Department of Social Communication at UFF, created more than 40 years ago, and which forms about 110 students annually. Today, the Department offers two courses: Social Communication – Advertising and Journalism Course.
The proposal of the Post-Graduation in Media and Everyday Life is due, in particular, to two situations. The first, the curricular reform carried out in the two aforementioned courses, which took place in 2005, when, in addition to updating and adapting the offer of disciplines and their menus to the new professional, technological, theoretical and methodological demands of Communication, the profile of a researcher became evident. of most Social Communication teachers. This fact confirmed the clear link between teaching and research by these teachers.
Another fundamental movement in the history of the PPGMC was the holding, in August 2008, of the I Seminar on Research in Media and Daily Life. In addition to guest lectures on the panorama of postgraduate studies in Communication, each professor presented and discussed their research project with their colleagues, demonstrating the integration between their works.
The discussion served as the basis for the two lines of research and area of concentration of the PPGMC, revealing the particular bias of the Program within the field of Communication. Two years later, in 2010, with the II Seminar on Research in Media and Everyday Life, other professors became part of the project, contributing with new subsidies for the elaboration of the proposal that was sent to CAPES and approved, as we highlighted, in 2012.
Today, 2022, when it experiences the expectation of the result of the second four-year evaluation, PPG Media and Everyday Life takes on new horizons of action, especially with the entry of its third doctoral class, the renewal of the faculty, the development of several internationalization projects. , for the qualified participation of the Mídia e Cotidiano Magazine, which has become a relevant reference in the area, among other achievements. Thus, it projects a substantive contribution to the field of Communication that is the result of the involvement of the faculty and students of the PPG.