The program has been historically linked to Universidade Federal Fluminense’s Department of Social Communication, which was created over 40 years ago. On average, 110 students graduate with a Bachelor’s Degree in Social Communication from UFF every year. Currently, the department offers two majors – Social Communication with an Emphasis on Advertising and Journalism.
The idea to create a Master’s Program in Media and Everyday Life was a result of two important moments. The first was a curriculum reform, carried out in 2005. In addition to updating and adapting the Department’s course offer to the new professional, technological, theoretical and methodological demands in the field of communication, the reform proposed a greater integration between teaching and research.
The first Research Seminar on Media and Everyday Life, which happened in August 2008, represented another important moment in the history of the program. The seminar included keynote speeches about the postgraduate scenario in the field of communication as well as presentations from faculty members in which they discussed their research projects, demonstrating that they were well integrated.
This debate served as the basis for the program’s two strands of research, highlighting its contribution to the field of communication. Two years later, in 2010, the program held the 2nd Research Seminar on Media and Everyday Life and attracted more lecturers for its teaching body who, in turn, strengthened the proposal that was sent to and approved by CAPES.
Finally, in 2013, the program had its first cohort of students. As of December 2016, 35 students have successfully graduated with a Master’s Degree in Media and Everyday Life and 34 students had enrolled in the program. In March 2017, a new cohort of 20 students have joined the program.