Concentration Area: Media Discourses and Social Practice

Dialectally, this comprehends the relationships between media and everyday life, analysing the media discourses’ contradictions and potential, their ideological influence, their cultural references and their incorporation of and transformation by social practices.

The Postgraduate Program in Media and Everyday Life supports well-articulated studies of media products and processes that incorporate socio-discursive practice in the areas of journalism, advertising, audio visual media, design and digital technologies. It also investigates the relationship between Communication and Education.

Research Strands

1. Languages, representations and the production of meanings
This strand addresses the different ways of producing meanings, constructing identity and social memory, which result from the relationship between different social agents and media discourses in distinct platforms. Research projects revolve around language, discourse, representation and consumption in everyday media practices with an emphasis on aesthetics, cultural issues and sociabilities.

2. Politics, discourses and society
This strand analyzes the discursive constructions and media processes in the context of power relations which can be observed in various social practices in everyday life. Research projects revolve around hegemonic, counter-hegemonic, and non-hegemonic mediated communication processes. The emphasis is on social and cultural issues and on the interfaces between local, regional, and global.