Permanent Professor
Professor and researcher at the Department of Social Communication and at the Postgraduate Program in Media and Everyday Life (PPGMC) of Fluminense Federal University (UFF). PhD in Social Communication from Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio). She is a member of the Applied Research Network in Journalism and Digital Technologies (JorTec), of the Brazilian Association of Journalism Researchers (SBPJor). She coordinates the extension project Universidade no Ar. She is a member of the research groups Tempos (Media Temporalities, Languages and Everyday Life), of the PPGMC-UFF, and Tejor (Teorias do Jornalismo e Experiências Profissionais, of PUC-Rio. Adriana is the author of the books Jornalista em mutação: do cão de guarda ao mobilizador de audiência and Uma história da primeira página: do grito ao silêncio no jornalismo em rede, both published by Editora Insular. Adriana has earned a Master’s degree in Social Communication from PUC-Rio and a Bachelor’s in Social Communications with an emphasis on Journalism from UFRJ. She is interested in journalism theories, media history, journalistic practices, with an emphasis on digital journalism, media convergence and social networks. She worked for 20 years at the newspapers O Globo, o Estado de S.Paulo and the magazine IstoÉ. In 2019, she was the winner of the Vladimir Herzog Award, in the multimedia reporting category.
Lattes: http://lattes.cnpq.br/5886848823097817
ORCID: https://orcid.org/0000-0002-7834-9937
e-mail: adrianabarsotti@id.uff.br
Research Project
The limits of journalism objectivity in a scenario of misinformation, inequality and algorithmic distribution of news
Description: The project aims to investigate the limits of journalism objectivity in a context of misinformation, inequality and algorithmic distribution of news. More than half of the world’s population is informed through social networks and search engines and is precisely on these platforms that disinformation circulates most. The problem is that, both on social networks and on search engines, news are not distributed according to criteria of journalistic relevance, based on news values. In these virtual environments, information is submitted to algorithmic distribution. It is the algorithms of these platforms that determine news visibility standards, creating multiple agendas that do not necessarily coincide with the journalistic one. News are displayed according to users’ individual preferences. The Digital News Report 2020 survey revealed that 43% of Brazilians declared that they prefer news that “express their points of view”, moving away from the theoretical concept of journalistic objectivity as defined by the journalism teories. It is also important to consider that the contemporary consumption of information takes place in a context of digital exclusion, since 25% of Brazilians do not have access to the internet. The objective of this research is to analyze whether journalistic objectivity is still a useful tool for journalism and its readers. To achieve the objectives, the idea is to make use of different methodological approaches, such as in-depth interviews and ethnography in Brazilian newsrooms of traditional and community media. One of the hypotheses investigated is whether journalistic objectivity limits the role of journalism as a producer of knowledge (PARK, 1972) on daily life in a scenario marked by asymmetries and the negation of science.
