Permanent Professor
Director of the Institute of Art and Social Communication at Federal Fluminense University (UFF). Professor in the Department of Social Communication and permanent member of the Postgraduate Program in Media and Daily Life (PPGMC). Graduated in Journalism (UFF), Master at Communication (PPGCOM / UFF) and PhD in Linguistics (POSLING / UFRJ). Her professional experience includes the areas of Institutional Communication and Public Relations. Currently, she researches issues related to institutional memory, to discursive narratives that constitute the territory of the press relations with institutions, be they public and / or private, with a focus, especially, in the area of PR and social media, in an approach that problematizes its products and processes, considering the current scenario of digital platforms. She leads the research group Institutional Communication and its Interfaces (dgp.cnpq.br/dgp/espelhogrupo/6427237061021513) and coordinates the Observatory of Sources of Public Information extension project (https://ofipblog.wordpress.com).
Research project
Institutional Communication: images, processes and memories in the mediatized daily scenario
The objective of this research is to investigate the processes, the production of meaning and the configuration of social memories within the scope of Institutional Communication, understood here as a specific field of Communication, with its own materiality and theoretical framework constructed in a trans and interdisciplinary character. This conception triggers, for this investigation, the support of theories of language and discourse, seeking authors and lines of reflection that allow to analyze the discursive strategies triggered by the empirical objects and communication processes engendered by Institutional Communication. It also incorporates the theoretical framework of the research, authors who have grounded discussions around mediatization, including the demarcations it places on the role of technology (particularly digital technologies) in an approach that starts from the perspective of media and daily relations and its impact on the redesign of social practices. It is explained, here, that it is a long-term research and broad scope and, therefore, generates subprojects of applied research and / or technological development (In progress: “System for Mapping Public Sources”, aimed at the development of the platform It started in 2019 and is expected to end in 2021).
Institutional Communication; Image; production of meanings
Lattes: http://lattes.cnpq.br/3553601419788459
E-mail: flaviaclemente@id.uff.br
