The Postgraduate Program in Media and Everyday Life  – PPGMC – was approved in 2012 by CAPES (The Brazilian Government’s Coordination for the Improvement of Higher Level Personnel). The first cohort of 18 academic master’s degree students enrolled for classes in 2013. In 2016 he passed his first evaluation and won the 4th grade. In 2016 he passed his first evaluation and won the 4th grade. He can thus present the Doctoral Project that was approved in 2018. In that same year he makes the selection process and thus will have his first PhD degree in 2019 after forming three (03) classes of Masters in Media and Everyday Life.
This is a multi-disciplinary Communication and Information Sciences program which has “Media Discourses and Social Practices” as its main area of concentration.

Dialectically, this comprehends the relationships between media and everyday life, analyzing the media discourse’s possibilities and contradictions, as well as their ideological influence, cultural references and their incorporation/transformation by social practices.

The program supports well-articulated studies of media products and processes that incorporate socio-discursive practice in the areas of journalism, advertising, audio visual media, design and digital technologies. It also investigates the relationship between Communication and Education.

Currently, its faculty has 14 permanent and 2 part-time members of faculty, in addition to the collaboration of one postdoctoral researcher holding a PNPD (National Postdoctoral Program) scholarship.

The student body is made up of students from various parts of Brazil, predominantly those who hold a Bachelor’s Degree in Communication, but also in Education, Social Sciences, Business Administration, amongst other areas of study. In the Doctorate the proposal is the same.
One of the program’s main responsibilities is to ensure that the selection process is based on principles of social diversity, on the politics of social inclusion, on the need to promote international exchanges and well as a strong articulation with Brazil’s Basic Public Education Sector. Following these principles, the program offers 20 places per selection process, bearing in mind that two places are reserved for teachers who are employed in Brazil’s Basic Public Education Sector, one place is reserved for a disabled candidate and two places are reserved for international candidates, who can be admitted through a specific Call for Admissions. Already for the doctorate are 10 places, being two (02) vacancies for people with disabilities and ethnic-racial quotas for blacks (blacks and browns) and indigenous and one (01) vacancy for teacher of Basic Education of the Public Network. There is no obligation to fill all vacancies. Also, if the vacancies reserved for the quotas are not filled, they can be destined to the other candidates, in the Selection of Master as well as of the Doctorate.